skilrock at world lottery summit 2022

Big Question: How are Instant games developing as a popular category?

In simple words, an instant game means a game that requires very little effort to play, has a short playtime and can be played on almost all devices. In the lottery & iGaming terminologies, when played, it shows, without delay, whether the player has won any amount or entry into a prize drawing, or both. Humans are hardwired to desire […]

Exploring CRM’s Positive Impact on iGaming

Customer relationship management (CRM) is a software application used by iGaming and lottery companies to manage their relationships with the playersand serves as the backbone of the iGaming industry. CRM includes harnessing player data related to customer preferences and behavior and utilizing it for business operations.The goal behind utilizing them is simple: to take the gaming experience to the next level and reap more […]


Well, a variety of misconceptions have demonstrated a narrative that falls on an economic relationship between the player and the activity. When one explores the space of games, it is a big misunderstanding that gambling is not a game of skill and rather just money. Mankind’s love for gambling and games has existed for ages. From around the world and […]

Can Cashless Give Casinos a Competitive Advantage?

The ease of conducting financial transactions is probably the biggest advantage of going cashless. From our morning coffee to evening dinner, we have all been acclimatized to cashless transactions owing to this very component of the convenient transaction, which is highly secured as compared to carrying a hefty sum in your wallet. However, to understand its benefit in the context […]

7 Steps to Digitize Your Lottery Business

Running a successful walk-in lottery store? But do you ever wonder what happens when the world shuts down? After living through a pandemic, having received a major hit on the economic front, our business sector is aware of the consequences of striking the physical model of customer interaction. Especially living amidst all the technological evolution, it would be foolish to […]

The Age Of The Retail Lottery Store Is Over?

As the owner of a thriving lottery retail outlet, there must be a constant urge to expand your business in keeping with the current era of demands. While those around you seem to be growing online, the ever-increasing concern about striking the perfect balance between your brick-and-mortar store and an online gaming channel is perplexing.  Should you completely shift your […]

Most Popular Sports for Betting by Players

The global sports betting market has been gaining momentum owing to the rapid digitisation, penetration of connected devices and the changing regulatory landscape of the gambling industry. The market, valued at USD 218.49 billion in 2020, is expected to grow at a compound annual growth rate (CAGR) of 10.1% from 2021 to 2028. However, like most sectors in the economy, […]

What is Omni-Channel iGaming, and its importance for lottery operators?

Today’s players are highly immersed in the mind-blowing and unreal experience that virtual platform offers. While the basic underlying advantages of online would be its ease of access and its ability to create a global community, an avid player comes online seeking the surreal thrill. During the pandemic, the online industry boomed while the other sectors faced a dip like […]

omni channel lottery solutions showing multiple devices to play on

Why does the online lottery present a great opportunity for players and operators alike?

Lotteries are a well-known type of betting that enables the players to invest a small amount of money for a chance to win a large jackpot. Playing iLottery allows you to explore a variety of lotteries, and win huge bonuses or jackpots. In an online lottery, players can enjoy a lottery gaming experience with remarkable features that are interactive and […]

Importance of CRM in iGaming Operations

What is CRM? CRM stands for Customer Relationship Management. It is a software application used by iGaming companies to manage their interactions and relationships with the players. It helps businesses streamline work processes, nurture customer relationships, improve support, and increase revenue. A Customer Relationship Management software ensures that customer interactions run seamless, allowing the company to increase its profit. It […]

Why it is the Perfect Time to Digitize Your Lottery Operation

The unfortunate Covid-19 pandemic has made every operator realize that online gaming is the way forward, and the lottery sector has not been an exception to this. Some lotteries had some decent online gaming platforms before the pandemic, but in the last 18 months, the improvement of those platforms has been immense.   The lotteries industry is a bit more […]