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7 Steps to Digitize Your Lottery Business

Running a successful walk-in lottery store? But do you ever wonder what happens when the world shuts down?


After living through a pandemic, having received a major hit on the economic front, our business sector is aware of the consequences of striking the physical model of customer interaction. Especially living amidst all the technological evolution, it would be foolish to not evolve your business model with the demands of the changing times.

But then again, taking the next step might seem complicated to many. Having operated out of a storefront, it might be difficult to provide your business with the digital backend. The very first misconception is, ‘ to grow, you must take your business completely online!’.

While digitalization provides great avenues to expand your business, it is ideal to adopt a hybrid model and make the transition seamless, through an omnichannel approach. This would give your business the added edge and would attract audiences from all player segments.


In order to make this transition simple, we have listed the 7-steps solution to let your lottery business go through a technical evolution:


● Find the Right Technology Partner- An experienced partner provides you with the ideal technological solution to help provide the best customer experience.

● Customizable to your business requirements – Ensure the platform you are choosing understands the specific needs of the gaming experience you seek to provide.

● Scalable platform- The platform shouldn’t just be limited to the current trends in technology. It must be enhance-able so that you may keep upgrading it as per your needs.

● Omnichannel – Whether Retail, Online, or Self-Serviced, ensure you don’t have any limitations. All the channels must be rightfully integrated to provide your customer with a seamless experience.

● Player Journey and CX – The player experience must be amazing and exciting enough to get players to come online.

● Turn Around Time to Go Live – A quick turnaround time helps you go online quicker than the competition. Hence, levelling up your gaming platform in the list of customer preferences.

● Certified and Secure Platform- Get a platform that’s certified to be secure for you and your players.

Now that you are well aware of the right steps to follow, first, perform an internal analysis to figure out your exact business requirements and then embark on the journey of making your gaming business a virtual success.

Skilrock Technologies is the technology arm of the US $2.4 billion Sugal & Damani Group, who are pioneers of the Indian lottery & gaming operations over the past 48 years. Skilrock provides end to end technology solutions across the lottery, gaming and payment industry with its R&D centres located at some of the worlds most renowned IT hubs.

     
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